I write stories and design visuals for people that actually give a sh*t.
You give a sh*t
I make sure your content does too
Make it stand out.
You care..
but your brand doesn’t show it yet.
Your story is there. Your purpose is clear.
But the moment you try to put it into words — or visuals — it falls flat.
Too vague. Too messy. Or nothing comes out at all.
That’s where I come in.
I help purpose-driven people turn what they mean into work that actually lands:
smart copy, relatable stories, and good-looking visuals.
Content that reflects what you stand for and why it matters.
Because the right story doesn’t just read well.
It makes people care.
How I help
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Makes your brand sound like it should
It’s how you talk, what you say, and why anyone should care.
tone of voice guide, value proposition, mission statement, brand narrative, core messaging, taglines -
From header to footer, we’ll state what matters and leave out the rest.
full website copy, landing pages, service pages, product descriptions
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For when you’ve got something to say. Not just something to post.
blogs, long-form, founder POVs, ghostwriting -
Clean, consistent, and made to stand out content for your socials
IG, Facebook & LinkedIn posts, carousels, storytelling formats, content templates
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Visuals that make your message land.
social posts, campaign assets, infographics, content templates
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A simple visual system. Think: mini brand foundations for consistent, recognisable content.
color palette, type choices, layout system, social style, brand mini-kit
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The operational creative work you don’t have time for.
From rough idea to “this actually looks good.”slides, decks, microlearnings + visuals, banners, storyboards, presentation templates
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Most likely: yes.
If it’s words or visuals — I’m your girl.Custom requests, odd jobs, the in-between stuff.
Scripts, video concepts, brand manifestos, press & media kits, whatever you need.
about
about
Counterintuitively, my name’s not actually Jean—it’s Valerie.
Jean is my second name, and a little homage to the female lineage in my family.
I’m a Dutch copywriter & content creator with a soft spot for people who give a shit.
I work with purpose-driven businesses, people on a mission, and anyone bold enough to do something real.
I don’t do blabla.
I do say things clearly — and design them in a way that feels like you.
My background? A mix of storytelling, design, strategy, and just enough guts to keep things interesting. I believe the best work is honest, human, and never tries too hard.
When I’m not writing for clients, I’m probably contemplating life while people-watching in a café, caring a little too much about feminism, or editing three extra words out of a sentence that didn’t need them.
Let’s work together!
Leave me a message below ↓
“Working with Valerie has been great! The press kit I needed had to be clear, stylish, and well-written. She nailed it!”
Borja Catanesi - Independent Musician
“text buro jean delivered outstanding work for Inholland’s online library - from sharp scripting to seamless editing. Creative, reliable, and always spot-on with tone and message!”
Inholland University of Applied Sciences
“Valerie is an absolute pleasure to work with. Her flexibility and broad skill set mean she can jump in on anything - from whitepapers to LinkedIn posts - and always deliver content that’s clear, fun, and exactly on-brand. She quickly grasps more technical topics and translates them into copy that connects. We see her as an extension of our team.”
Evert van Essen - CEO @Brooklyn Partners
