I write for people that actually give a sh*t.
You give a sh*t
I make sure your copy does too
Make it stand out.
You care..
but your copy doesn’t show it.
You’ve got a reason your brand, business, or initiative exists, and it’s not just to sell more stuff. But when it’s time to write it down? The words don’t sound right. Or worse, they don’t come at all. That’s where I come in. I help purpose-driven people find the words that actually fit. Words that reflect what you stand for and why it matters.
Because the right words don’t just sound good.
They make people care.
How I help
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Makes your brand sound like it should
It’s how you talk, what you say, and why anyone should care.
tone of voice guide, value proposition, mission statement, brand narrative, core messaging, taglines -
From header to footer, we’ll state what matters and leave out the rest.
full website copy, landing pages, service pages, product descriptions
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For founders with something to say. Not just something to post.
Let’s make them care in the long and short run.
blogs, long-form, founder POVs, ghostwriting -
No recycled lines. No empty captions. No ChatGPT.
Just copy that makes people pause, not scroll past.Campaigns, captions, content planning.
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The “can you also…” stuff. The extras. The one-offs. The “we’re not sure who does this” kind of jobs.
Of course I can.Scripts, video concepts, brand manifestos, press & media kits, whatever you need.
about
about
Counterintuitively, my name’s not actually Jean—it’s Valerie.
Jean is my second name, and a little homage to the female lineage in my family.
I’m a Dutch copywriter (who clearly prefers English) with a soft spot for people who give a shit.
I work with purpose-driven businesses, people on a mission, and anyone bold enough to say something real.
I don’t do fluff. I don’t do bullshit.
I do say things clearly, with guts, and in a way that sounds like you.
My background? A mix of storytelling, strategy, and just enough rebellion to keep things interesting. I believe the best copy is honest and never tries too hard.
When I’m not writing for clients, I’m probably contemplating life while people-watching in a café, caring a little too much about feminism, or editing three extra words out of a sentence that didn’t need them.
Let’s work together!
Leave me a message below ↓
“Working with Valerie has been great! The press kit I needed had to be clear, stylish, and well-written. She nailed it!”
Borja Catanesi - Independent Musician
“text buro jean delivered outstanding work for Inholland’s online library - from sharp scripting to seamless editing. Creative, reliable, and always spot-on with tone and message!”
Inholland University of Applied Sciences
“Valerie is an absolute pleasure to work with. Her flexibility and broad skill set mean she can jump in on anything - from whitepapers to LinkedIn posts - and always deliver content that’s clear, fun, and exactly on-brand. She quickly grasps more technical topics and translates them into copy that connects. We see her as an extension of our team.”
Evert van Essen - CEO @Brooklyn Partners
